Designing websites that feel as good as they perform
A closer look at the details, systems, and decisions that turn a beautiful interface into a useful one.
Performance is part of the design
Speed changes how a website feels. Images, fonts, scripts, and interactions must be considered as design materials—not technical details left until the end.
Build a rhythm people can follow
Good interfaces establish a visual rhythm through scale, spacing, contrast, and repetition. The user should always know what matters now and what comes next.
Make every interaction earn its place
Motion and interaction should clarify state, hierarchy, or progress. When an effect does none of those things, removing it usually makes the experience stronger.